PRIVACY POLICY
Last updated: September 11, 2026
1. Introduction
Data Priorities Pte. Ltd. (“we,” “us,” or “our”) operates datapriorities.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our Site, in accordance with the EU/UK General Data Protection Regulation (“GDPR”) and Singapore’s Personal Data Protection Act (“PDPA”).
By using our Site, you acknowledge you have read and understood this Policy.
2. Personal Data We Collect
We may collect the following categories of personal data:
- Information you provide directly: name, email address, and any information submitted through contact forms, newsletter sign-ups, or inquiries.
- Information collected automatically: IP address, browser type, device information, pages visited, referral source, and other usage data collected via cookies and similar technologies.
- Information from third parties: data from analytics providers (e.g., Google Analytics) or embedded content providers (e.g., social media widgets, video embeds).
We do not knowingly collect sensitive personal data (e.g., health, financial, or biometric data) through this Site.
3. Purpose and Legal Basis for Collection
We collect and process personal data for the following purposes:
| Purpose | GDPR Legal Basis | PDPA Basis |
|---|---|---|
| Responding to inquiries via contact form | Consent / Legitimate interest | Consent |
| Sending newsletters or marketing communications | Consent | Consent |
| Website analytics and performance monitoring | Legitimate interest / Consent (for cookies) | Consent |
| Improving Site content and user experience | Legitimate interest | Consent / Legitimate interest |
| Complying with legal obligations | Legal obligation | Legal obligation |
4. Cookies and Tracking Technologies
We use cookies and similar technologies to operate and improve our Site. This includes:
- Essential cookies — necessary for the Site to function.
- Analytics cookies — help us understand how visitors use the Site (e.g., Google Analytics).
- Marketing cookies — used to deliver relevant ads, if applicable.
Where required by GDPR, we obtain your consent via a cookie banner before setting non-essential cookies. You can manage or withdraw your cookie preferences at any time through your browser settings.
5. How We Use Your Personal Data
We use the personal data we collect to:
- Respond to your inquiries and provide requested information;
- Send newsletters or marketing communications, where you have consented;
- Analyse Site usage to improve content, design, and performance;
- Detect, prevent, and address technical issues or security concerns;
- Comply with applicable laws and regulations.
6. Disclosure of Personal Data
We do not sell your personal data. We may share personal data with:
- Service providers who help us operate the Site (e.g., hosting providers, email marketing platforms, analytics providers), under contractual obligations to protect your data.
- Legal and regulatory authorities, where required by law.
- Business transfers, in the event of a merger, acquisition, or sale of assets, subject to equivalent privacy protections.
International Data Transfers
If personal data is transferred outside Singapore or the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (for GDPR) or contractual obligations to ensure a comparable standard of protection (for PDPA).
7. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Policy, or as required by applicable law. Contact form submissions and inquiry data are retained for a reasonable period, after which they are securely deleted or anonymized.
8. Your Rights
Under GDPR, if you are located in the EU/UK, you have the right to:
- Access the personal data we hold about you;
- Request correction of inaccurate data;
- Request erasure of your data (“right to be forgotten”);
- Restrict or object to processing;
- Request data portability;
- Withdraw consent at any time;
- Lodge a complaint with your local data protection authority.
Under PDPA, if you are located in Singapore, you have the right to:
- Access the personal data we hold about you;
- Request correction of inaccurate or incomplete data;
- Withdraw consent for the collection, use, or disclosure of your data (subject to legal or contractual restrictions).
To exercise any of these rights, contact us using the details in Section 14. We will respond within the timeframe required by applicable law (30 days under GDPR; as soon as reasonably possible under PDPA).
9. Data Protection Officer
In accordance with PDPA requirements, we have appointed a Data Protection Officer (“DPO”) responsible for ensuring compliance with data protection obligations.
DPO Contact: dpo at datapriorities [.] com
10. Data Security
We implement reasonable technical and organizational measures to protect personal data against unauthorized access, disclosure, alteration, or destruction, including encryption, access controls, and regular security reviews.
11. Data Breach Notification
In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected individuals and relevant authorities (such as the Singapore Personal Data Protection Commission or applicable EU supervisory authority) as required by law.
12. Children’s Privacy
Our Site is not directed at children under the age of 13 (or the applicable age of consent in your jurisdiction), and we do not knowingly collect personal data from children.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be indicated by updating the “Last updated” date at the top of this page. We encourage you to review this Policy periodically.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at: